Adidas: Free Public Transport For A Year With New Berlin EQT Trainers

Adidas is always finding a new way to innovate. The most recent proof of that is with their newest limited run of EQT Support 93/17s, called Berlin. The colourway of this particular trainer matches the interior of the metro of Germany’s capital. It’s not just the style of this model that sets it apart from the pack, but also the huge benefit you get from sporting it.

A fake travel card is stitched on the tongue which grants the wearer unlimited travel via public transport for the entire 2018 year. The project is a collaboration between the shoe brand and the Berlin public transport provider BVG in an effort to rebrand the latter and give it a fresher, more modern image.

Considering that an annual pass for public transit in Berlin costs nearly £650 and one pair of these trainers goes for £160, no question that you should pick a pair up. A limited run of 500 pairs have been released at Berlin shop Overkill Sneakers, with people lining up in the cold to cop some. Keep an eye out for resale maybe?