The Secret Meanings Behind The World's Most Famous Logos

The Pepsi logo cost $1 million to create. The company designed it with the golden ratio in mind, believing this proportion is the most aesthetically pleasing.
1 / 12
The Pepsi logo cost $1 million to create. The company designed it with the golden ratio in mind, believing this proportion is the most aesthetically pleasing.
The siren of Starbucks was originally a tribute to Melusine, a figure of European folklore. The logo was changed due to censorship reasons.
2 / 12
The siren of Starbucks was originally a tribute to Melusine, a figure of European folklore. The logo was changed due to censorship reasons.
More under this ad
The Nike logo cost a mere $35 and was created by student Carolyn Davidson. Nike is actually a reference to the Greek goddess of victory.
3 / 12
The Nike logo cost a mere $35 and was created by student Carolyn Davidson. Nike is actually a reference to the Greek goddess of victory.
The “P” in the Pinterest logo is designed to resemble a pin! Obvious now once it’s pointed out, right?
4 / 12
The “P” in the Pinterest logo is designed to resemble a pin! Obvious now once it’s pointed out, right?
More under this ad
The newest Uber logo symbolises atoms and bits, of which the digital world is composed.
5 / 12
The newest Uber logo symbolises atoms and bits, of which the digital world is composed.
More under this ad
The colours on the BMW logo are actually... the colours on the Bavarian flag. Dead simple.
6 / 12
The colours on the BMW logo are actually... the colours on the Bavarian flag. Dead simple.
More under this ad
Why a crocodile? Tennis player René Lacoste had bet he would buy a certain crocodile skin bag should he win an upcoming match. He lost the match, but found a name and logo for his brand.
7 / 12
Why a crocodile? Tennis player René Lacoste had bet he would buy a certain crocodile skin bag should he win an upcoming match. He lost the match, but found a name and logo for his brand.
Of course the “M” stands for McDonald’s... but rumour has it their shape is supposed to somewhat evoke the thought of breasts. Cheeky.
8 / 12
Of course the “M” stands for McDonald’s... but rumour has it their shape is supposed to somewhat evoke the thought of breasts. Cheeky.
More under this ad
The Android logo is inspired by another very famous symbol... the ones you’d find on restroom doors!
9 / 12
The Android logo is inspired by another very famous symbol... the ones you’d find on restroom doors!
All those letters together on the Wikipedia logo signify the word “word”. Why the missing puzzle piece? Because Wikipedia will never be complete.
10 / 12
All those letters together on the Wikipedia logo signify the word “word”. Why the missing puzzle piece? Because Wikipedia will never be complete.
More under this ad
More under this ad
The Ferrari horse? That’s not a reference to the vehicle’s power, but rather a tribute to pilot Francesco Baracca who had a horse emblazoned on his plane.
11 / 12
The Ferrari horse? That’s not a reference to the vehicle’s power, but rather a tribute to pilot Francesco Baracca who had a horse emblazoned on his plane.
Ever wonder why there’s a bite taken out of Apple? The creator did this to ensure it’s not confused with any other fruit!
12 / 12
Ever wonder why there’s a bite taken out of Apple? The creator did this to ensure it’s not confused with any other fruit!
More under this ad
These are the 10 fastest cars on the planet These are the 10 fastest cars on the planet
More under this ad
More under this ad
More under this ad